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| A photo doesn't do it justice! Absolute belter of a Novelty food. |
Hi Everyone! How are you? I am fine.
An exciting one this week, the brilliant Wylam Brewery in Newcastle were holding a Pizza festival which my family attended, and guess what? I was allowed out of the house to join them! What a day!
While perusing the pizza options I have to say
that the novelty factor was mostly limited to ‘wacky’ names that mostly just
meant pepperoni pizza. All of which were delicious, but none of which were blog
worthy, that was until I came across this beauty. Is it a Naan bread? Is it a
Pizza? Can it be both? If it’s both, does that make it neither? What a lot of
questions, and as always, there’s only 1 way to find out.
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Taste
In with the headline! Bloody lovely!
If I could only eat pizza for the rest of my
life, I would be a very happy man, and if I could only eat one pizza, and it
was this one, I wouldn’t be disappointed.
Flavoursome, good quality ingredients, properly
nice bread, and really well spiced chunks of chicken, melted mozzerlla and a slightly
spiced sauce base that really stood out. All beautifully complimented by a lovely,
creamy and rich jalfrezi sauce on the side.
Nothing overpowered anything else, all the
elements contributed to a party in my mouth that I never wanted to leave.
Absolutely belted it out of the park. (Wylam
brewery is in a park, so that’s really clever actually).
Texture
This is where we have some small issues.
Don’t get me wrong, there was a lot of positives
texture wise. Chucky, juicy chicken, lovely good quality melted cheese and
really light fluffy naan bread, but the toppings of the pizza were too much at
times for the bread.
Pizza bases are traditionally used for pizza
because they can withstand the load of the multiple pizza toppings. While the
bread used for this offering was properly delicious, it was too floppy to
really do the job (that’s what she said).
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| I didn't try the veggie one. I assume that would have been world class too. (insofar as any food without meat can be world class) |
BTW can we just take a minute to appreciate my ‘Plate
to Palette’ line? I’m on fire today- Eat that Giles Coren (basically the only
other food author I can think of, so Coren’s getting it in the face by default unfortunately.
Sorry Giles!). Also, 'Eat that' is another great pun, because he's a food critic who east things. #fireemoji.
Packaging
Paper plate. There’s nothing I can do or say
about that is there? I mean it did the job, but I can’t score it very highly.
My hands are tied on that one. Even the Gregg’s
Sausage roll paper bag had the logo on.
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| Check out that queue? Who needs Marketing? (The answer is Pepsi). |
Marketing
The event itself was advertised as much as these
kinds of things generally are- local flyers, facebook event etc. Nothing Special,
but much, much more than Pepsi Max Raspberry or the Snuffling Pig/Colman’s Pork
Scratchings. This is a local business remember, versus massive national and
global conglomerates with huge marketing budgets (probably).
For that reason I’m giving it a decent score
here, and I refuse to apologise.
Novelty Factor
I’m going to say high and here’s why:-
Is a Chicken Tikka pizza novelty? No. Is a Chicken
Tikka Naan bread novelty? Maybe, a little bit at a push I suppose.
But add in the Jalfrezi sauce? Well you’ve just
added another dimension my clever little friend.
Sauce? Served with a pizza? On a naan bread? Two
cultures combining the best of what they do to form a new taste sensation! I
don’t want to live in a world where that’s not novelty, and what’s more, I shan’t.
Final Scores
Taste- 9.5/10
Texture- 7/10
Packaging- 0.5/10
Marketing- 6/10
Novelty Factor- 9/10
Overall 32/50
If this had come in any other packaging than a
paper plate, then we would have had a new leader.
Is it a Pizza? Is it a Naan bread? Is it both? Yes, yes and ruddy yes!
Do you think they would have changed anything if
they’d have known what was at stake? We’ll never know.
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