Hi Everyone! How are you? I am fine.
Right, let’s crack on with this shall we? Winter
is coming, it’s November, we’re all watching the John Lewis advert on repeat
and crying like loons, and as far as everyone is concerned it may as well be
Christmas already apparently. With every Tom, Dick and Rudolph jumping on the
Winter bandwagon, you could be forgiven for being sick of the whole affair
already.
But just because something is a shameless
attempt to cash in on seasonal goodwill, does that make it bad? There’s only
one way to find out.
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| You Can't get more Wintery than a Polar Bear sitting on a biscuit... |
Taste
Oreos have been going for 100 years. That’s
mental isn’t it? People were eating Oreos during world War 1, They had Oreos before
the moon landings. Margaret Thatcher probably ate an Oreo! Bloody Thatcher! Sitting
at home eating Oreos, just like I eat Oreos in my home! Madness!
But there’s a reason Thatcher ate so many
hundreds of thousands of Oreos, and there’s a reason I still eat them today.
They taste nice. They’re a nice sugary snack to enjoy responsibly between
meals.
Now then, try to think of a sugary treat that
can’t be improved with white chocolate. Please stop what you’re doing and think
about it properly for 20 minutes. I’ll time you. Ready? Go!
You’ve got nothing have you? And this is no
exception, Oreos are good, Oreos covered in white chocolate are better, No
matter what Thatcher might say about it.
Texture
The more I write this blog entry the more I
really remember how great Oreos are, and actually, the texture is one of the
best things about Oreos now that I’m thinking about it.
Maybe it’s the fact I haven’t eaten lunch today,
maybe it’s because the last thing I did actually eat today was an Oreo, or
maybe it’s my crippling reliance on food as an emotional crutch, but I just
think that crunch and the soft stuff in the middle are a match made in heaven.
Does the chocolate coating add anything to that?
Probably not much, but it doesn’t detract either.
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| The white stuff hides the brownish stuff inside, because you can't pretend that the brownish stuff is wintery #Marketing |
Packaging
Your standard big brand novelty packaging. The Oreo
logo is front and centre, they haven’t moved away from the colour scheme too
much, but there’s a definite winter theme letting you know something’s not
normal.
I appreciate the winter theme, because it’s
wintery but not Christmassy. It’s a bit of a cash in, but because there’s no Santas,
reindeer or elves it does feel less cynical.
Is this attempt at being less cynical, a cynical
attempt to convince us they aren’t cynical? Maybe, or maybe I’m just putting
too much thought into it. #cynical
Loss of points for the extra plastic, added for
a reason I don’t really understand.
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Plastic. Why?
|
Marketing
Some brief adverts but nothing major. Can’t
score that highly here, but not amongst the worst either. Basically average,
and if they’re not putting the effort in, why should I?
Done, end of section.
Novelty Factor
Oreos are no stranger to the novelty market,
because the basic Oreo is such a strong brand, you don’t need to add much to
make it into a novelty item. In their 100 years we’ve had;-
·
Birthday cake Oreos (to celebrate
their 100-year birthday)
·
Lemon Oreos
·
Watermelon Oreos (very
disappointed to miss out on those)
·
Double Stuffed Oreos
·
Oreo Thins
·
Oreo minis
To name but a few, there’s loads more.
I’ve debated on this blog before about making a
thing that’s normally dark or milk chocolate into a white chocolate version,
and whether that is enough to qualify as novelty. I’ve probably thought about
it more that anyone else has thought about it in the history of human endeavor,
but I haven’t come down strongly either way.
In the end, novelty is more of a feeling. It’s
kind of up to the individual to say what’s novelty in their book. Oreo covered
these in white chocolate, they weren’t covered in anything before, but is it
enough?
Well, to me these were quite novelty, but not
super novelty.
Quite a lot of build up for a pretty disappointing
conclusion there I’m aware of that, but I don’t have much more to say on the
subject to be honest, and I don’t have to explain myself to you either.
Final Scores
Taste- 7.5/10
Texture- 8.5/10
Packaging- 4/10
Marketing- 4/10
Novelty Factor- 6/10
Overall- 30/50
A decent score, and a nice product that I’d buy
and enjoy again (even though I have already written this blog entry and I have
nothing more to gain except the joy of the product itself). What greater
endorsement can there be than that?
So, does a shameless attempt to cash in on
seasonal good will mean a bad product? Clearly not! Above Average Work Oreos!
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